Deepfakes to Identities to Institutions
Deepfakes started as fake images and voices. Media manipulation. Phase one.
Phase two is identity. AI can now generate coherent personas: bios, credentials, publication histories, professional networks. A synthetic individual who passes surface scrutiny.
Phase three is the institution. Not one fake person, but an entire organization. Executives, board members, advisors, publication trails, endorsement networks. A coherent structure that validates itself from within.
Surface credibility signals are now manufacturable. Narrative consistency is no longer proof. When credibility becomes a production input rather than an earned output, authenticity erodes.
This is not panic. This is infrastructure stress.
If identity can be generated, verification must be engineered.